Marketing of High Technology and Industrial Products
Georgios I. Siomkos, Ioannis S. Tsiamis, Thomas A. Fotiadis
This book tackles with two of the most current subjects in the field of Marketing: Marketing of High Technology Products and Industrial Marketing (B2B). Thus, the book tries to give an analytical presentation on the strategies and steps that need to be followed in order to market high technology and industrial products.
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